Which step in the PR process is about defining objectives and strategies?

Which step in the PR process is about defining objectives and strategies?

• A. Research
• B. Planning
• C. Execution
• D. Evaluation

Answer: (B)

Defining objectives and strategies belongs to the planning stage of the PR process. In planning, you take the insights gathered earlier and turn them into specific, measurable goals and the overall approach to reach them. This means deciding what you want to achieve (for example, increased awareness or changed attitudes), identifying the target publics, crafting key messages, selecting the channels to use, and outlining the tactics and timeline to implement. Research informs this planning by highlighting audience needs and the most effective avenues, while execution puts the plan into action and evaluation measures how well the objectives were met. So, the step that centers on setting aims and mapping out how to achieve them is planning.

Defining objectives and strategies belongs to the planning stage of the PR process. In planning, you take the insights gathered earlier and turn them into specific, measurable goals and the overall approach to reach them. This means deciding what you want to achieve (for example, increased awareness or changed attitudes), identifying the target publics, crafting key messages, selecting the channels to use, and outlining the tactics and timeline to implement. Research informs this planning by highlighting audience needs and the most effective avenues, while execution puts the plan into action and evaluation measures how well the objectives were met. So, the step that centers on setting aims and mapping out how to achieve them is planning.